Shop with us online for

Showcasing our range of

We have decided to restrict our online sales of some lingerie and swimwear due to the complexity of fitting cup sized garments. We would prefer to invite you into the store to take advantage of our FREE expert fitting service. Browsing our site should give you a good idea of the fantastic brands and styles we have available.

Find Chameleon...

Some of our brands...

  • Abahna
  • Aromatherapy Associates
  • BECCA Cosmetics
  • Caudalie
  • Lise Charmel
  • Marie Jo
  • Mey for Men
  • Prima Donna
  • Ruth Mastenbroek
  • Simone Perele
  • Trasparenze

Our Story

Chameleon was born out of the frustration of a lady with a larger than average bust who was fed up with the scant, fuddy duddy offerings of the larger retailers and the lack of proper fitting help.

The key to the success of Chameleon has been the sourcing of the best products and expertise of the companies bra fitters. Chameleon staff have been trained by the head of the Contour Fashion Faculty at DeMontfort University

Chameleon started with just lingerie and swimwear and gradually expanded into other areas such as hosiery and leisurewear.

The fit and style of the product and its value for money are key to whether a product is stocked or not. Value for money means exactly that; it stands for whether a bra keeps its shape and strength over time and wear. It does not mean the cheapest products.
As in most things in life you generally get better quality if you pay a bit more.

Latterly Chameleon has expanded into natural beauty products, perfumes, gifts and jewellery. We can now offer an holistic experience for ladies who wish to maximise their assets beneath and enhancing their outward appearance by counter acting the effects of ageing and environmental damage on their skin.

We hope you enjoy browsing through our website but we would love you to come in and visit us in person.